New PMP sharing range from Kinder

Kinder is set to help retailers capitalise on the popularity of ‘round-pound’ deals from trusted brands. Available from January 2016, a £1 price-marked format will feature across the sharing range of Kinder Choco-Bons (69g) and Kinder Chocolate Mini (72g). The price-marked packs are set to help retailers capitalise on the spontaneous nature of shoppers in the impulse channel and will be supported by a wider £3m media investment including TV, sampling and in-store activation. Levi

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